How to Kickstart Your Brewery Side Hustle

7 min read
two men stood in a brewery with barrels of alcohol in the frame
How to Kickstart Your Brewery Side Hustle
5:47

Exploring the Brewery Side Hustle Landscape

Discover the art of brewing and transform your passion into profit with a brewery side hustle. Dive into the world of craft beers and learn how to start your own brewing business on the side.

Brewing your own craft beer at home has become a popular pastime for many enthusiasts. The idea of transforming this hobby into a profitable side hustle is not only appealing but achievable. A brewery side hustle allows you to create unique beer flavors, share your passion with others, and potentially build a loyal customer base.

Starting a brewery business on the side requires dedication, creativity, and a love for brewing. It’s an excellent way to test the waters in the craft beer industry without the need for a massive initial investment. This side hustle can be as small or as ambitious as you want it to be, offering flexibility and room for growth.

Starting Your Brewery Side Hustle: Key First Steps

To kickstart your brewery side hustle, focus on developing unique, quality recipes and understanding local licensing requirements. This initial groundwork is crucial for transforming your passion into a viable small-scale brewing business and successfully bringing your craft beers to market.

  • Develop Your Brewing Skills: Hone your craft by experimenting with different ingredients and brewing techniques to create distinct, high-quality beers.
  • Create Unique Recipes: Stand out by developing signature brews that offer something different from mass-produced or other local craft beers.
  • Understand Legalities: Research and comply with all local, state, and federal regulations for alcohol production and sales, including necessary permits and licenses.
  • Source Quality Ingredients & Equipment: Identify reliable suppliers for fresh ingredients and invest in appropriate brewing equipment for your desired scale.
  • Outline Your Business Plan: Even for a side hustle, a basic plan covering your concept, target market, startup costs, and initial marketing ideas is essential.

📋 First Steps Checklist for Your Brewery Side Hustle

Step What to Do Why It Matters
1️⃣ Develop Brewing Skills Practice with small batches and learn from online communities Builds confidence and helps you avoid beginner mistakes
2️⃣ Create Signature Recipes Experiment with ingredients and flavor profiles Helps you stand out in a competitive market
3️⃣ Research Legal Requirements Understand permits, zoning, and health codes Ensures you're compliant from day one
4️⃣ Gather Equipment & Ingredients Start small with quality tools and suppliers Keeps startup costs manageable while producing great beer
5️⃣ Draft a Simple Business Plan Outline your goals, costs, and target market Gives your hustle direction and helps with long-term planning

The Mechanics of Brewing as a Side Business

Brewing as a side business involves several key steps. Firstly, you need to develop your brewing skills and create unique recipes that stand out in the market. This may involve experimenting with different ingredients and brewing techniques until you find your niche.

Once you have your recipes, you need to focus on the production process. This includes sourcing quality ingredients, investing in brewing equipment, and ensuring you have a suitable space for brewing. Additionally, you'll need to handle the business side of things, such as branding, marketing, and sales. Building a presence at local farmers' markets, and bars, and through online platforms can help you reach potential customers.

 

Top Benefits of Starting a Brewery Side Hustle

There are many benefits to starting a brewery side hustle. Some of them include: 

  • Flexibility: You can brew on your own schedule, making it easy to balance with a full-time job.

  • Creativity: Brewing allows you to experiment with different flavors and styles to create unique products.

  • Community Engagement: Share your passion with local beer enthusiasts and create a loyal customer base.

  • Potential for Growth: If your side hustle takes off, it can turn into a full-time business.

  • Personal Satisfaction: There's a great sense of accomplishment in creating something tangible and enjoyable.

Diversifying Revenue Streams in Your Brewery Side Hustle

Expanding beyond beer sales can significantly boost the profitability of your brewery side hustle. Offering beer-making workshops not only generates additional income but also fosters a community around your brand. Hosting brewery tours provides an immersive experience, attracting enthusiasts eager to learn about the brewing process.

Selling branded merchandise, such as t-shirts and glassware, can further enhance brand visibility and loyalty. Additionally, consider partnering with local events or festivals to increase exposure and sales. By diversifying your revenue streams, you create multiple touchpoints for customer engagement, ensuring a more resilient and profitable business model.

Navigating Legal Requirements for Your Brewery Side Hustle

Understanding and complying with legal regulations is crucial for the success of your brewery side hustle. Begin by researching local licensing requirements, which may include obtaining a brewing license, health and safety certifications, and permits for alcohol distribution. Ensure your brewing space meets zoning laws and safety standards.

Additionally, familiarize yourself with labeling laws and advertising restrictions related to alcoholic beverages. Consulting with a legal expert or joining local brewers' associations can provide valuable guidance and resources. By proactively addressing legal considerations, you safeguard your business against potential fines and operational disruptions.

💬
What Our Experts Say

“A brewery side hustle isn't just about passion—it’s about planning. From licensing and zoning to perfecting your brewing process, success lies in balancing creativity with compliance. Start small, build community trust, and let your product speak for itself.”

- Jenna Taylor, Side Hustle Expert at ProfitDuel

jenna

 

Challenges to Consider Before Brewing

There are some challenges when it comes to considering brewing as a side hustle. Some of them include: 

  • Time-Consuming: Brewing beer is a time-intensive process, from brewing to fermentation and packaging.

  • Initial Investment: Quality brewing equipment and ingredients can be costly initially.

  • Regulatory Hurdles: Navigating the legal requirements and obtaining the necessary permits can be complex.

  • Marketing Efforts: Building a brand and customer base requires significant marketing efforts and strategies.

  • Space Requirements: You'll need a suitable space for brewing, which can be a challenge if you have limited room.

Leveraging Local Partnerships to Grow Your Brewery Side Hustle

Building strong relationships within your local community can accelerate the growth of your brewery side hustle. Collaborate with nearby restaurants and bars to feature your brews on their menus, increasing brand exposure. Participate in local farmers' markets and festivals to directly engage with potential customers and receive immediate feedback.

Additionally, consider hosting joint events or promotions with other local businesses to tap into their customer bases. Such partnerships not only expand your reach but also embed your brand within the community fabric, fostering loyalty and sustained growth.

Understanding the Financials: Potential Earnings

The average hourly rate for a brewery side hustle can vary significantly based on factors such as scale, location, and market demand. On average, home brewers who sell their products can expect to earn between $15 to $30 per hour, according to industry estimates. However, this figure can increase as you build your brand and customer base.

📈
What The Data Says

Incorporating handwritten elements into direct mail campaigns can significantly enhance engagement. According to the Direct Marketing Association, campaigns featuring handwritten components have achieved response rates up to 37% higher than those using printed addresses. 

- BrewersAssociation

It's important to factor in the costs associated with brewing, including ingredients, equipment, and marketing expenses. Keeping track of your financials and understanding your profit margins will help you make informed decisions about scaling your business.

📈 Brewery Side Hustle Financial Snapshot

Item Estimated Cost / Earning Notes
🔧 Basic Homebrewing Equipment $300–$800 Includes fermenters, kettles, bottles, etc.
🌾 Ingredients Per Batch (5 gallons) $30–$60 Depends on beer style and ingredient quality
💰 Average Sale Price (Per 16 oz) $5–$7 Varies by region and brand appeal
⏱️ Time Spent Per Batch 6–10 hours Includes brewing, fermenting, bottling
📈 Potential Profit (Per Batch) $100–$300 Assuming 40 pints sold at $5–$7 each
🧾 Licensing & Permits $500–$2,000+ Varies by state/country; one-time and annual costs

Step-by-Step Guide to Launching Your Brewery Business

  1. Develop Your Skills: Start by brewing at home and perfecting your recipes. Take advantage of online resources, books, and local brewing clubs to improve your skills.

  2. Create a Business Plan: Outline your business goals, target market, and financial projections. This will help you stay focused and organized.

  3. Obtain Necessary Permits: Research the legal requirements for selling homemade beer in your area and obtain the necessary permits and licenses.

  4. Invest in Equipment: Purchase quality brewing equipment and ingredients. Consider starting small and scaling up as your business grows.

  5. Market Your Products: Build a brand and promote your products through local events, social media, and word-of-mouth. Consider partnering with local bars and restaurants to reach a wider audience.

 

Helpful Resources and Websites for Aspiring Brewers

Starting a brewery side hustle can be daunting, but there are plenty of resources available to help you along the way. Here are some useful websites:

  • American Homebrewers Association: Offers a wealth of information on homebrewing, including recipes, tips, and legal advice.

  • Brewers Association: Provides resources for professional brewers, including industry news, events, and educational materials.

  • Homebrew Talk: An online community where homebrewers can share tips, ask questions, and connect with others.

  • CraftBeer.com: Offers articles, guides, and resources on brewing and the craft beer industry.

  • YouTube: Many brewers share their experiences and tutorials on brewing techniques and equipment setups.

 

Some Other Side Hustles You May Be Interested In

Here are some other side hustles that you may want to read about:

  1. Matched betting
  2. Renting Out Your Attic or Garage
  3. Picking Up Trash
  4. Become a Local Tour Guide
  5. Customer Interviews
  6. Teaching Yoga
  7. Private Labeling
  8. Pressure Washing
  9. Virtual Assistance
  10. Become a Personal Trainer

 

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FAQs: Brewery Side Hustle

1. What is a brewery side hustle?

A brewery side hustle is a small-scale beer brewing business you operate alongside your full-time job. It allows you to turn your passion for craft beer into extra income without fully committing to a large-scale operation.

2. How much money do I need to start a brewery side hustle?

You can start a brewery side hustle with as little as $1,000–$5,000, depending on the scale. Starting small with basic homebrewing equipment and gradually upgrading helps keep initial costs manageable.

3. Is it legal to sell beer from home as a side hustle?

No, in most locations you can’t legally sell beer brewed at home without proper licensing. You'll need permits at the local, state, and federal levels to legally produce and sell alcohol.

4. Can I run a brewery side hustle from my garage or basement?

Yes, many brewers start in a garage or basement, but you must ensure your space meets zoning laws, health codes, and licensing requirements. Consider ventilation, sanitation, and temperature control.

5. How much time does a brewery side hustle take each week?

Expect to spend 10–20 hours per week on brewing, bottling, cleaning, and marketing. The time commitment depends on your batch size and how actively you promote and sell your product.

6. What types of beer are easiest to brew as a beginner?

Beginner-friendly beers include pale ales, porters, and wheat beers. These styles are forgiving, require fewer specialty ingredients, and are popular among a wide audience.

7. Can I sell beer at local farmers' markets with a side hustle license?

Yes, if you have the correct permits. Many small brewers start by selling at farmers’ markets, festivals, or pop-up events—but laws vary by location, so check with your local alcohol control board.

8. Do I need insurance for my brewery side hustle?

Yes, insurance is highly recommended. Consider general liability, product liability, and equipment coverage to protect your business from potential legal and financial risks.

9. How can I brand my brewery side hustle on a small budget?

Start with a catchy name, simple logo, and consistent label design. Use social media and word-of-mouth to build buzz, and create a basic website to legitimize your brand and attract customers.

10. Can a brewery side hustle become a full-time business?

Absolutely. Many successful craft breweries started as side hustles. With the right strategy, branding, and product quality, your hobby could evolve into a thriving business.

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